launching a third option dhl ran a distant third to fedex and ups they bought airborne express and wanted to come out swinging this highly visible campaign of outdoor and tv took dhl from 6% to 60% unaided awareness in 3 months       how do you make a connection between shipping and the Olympics? this campaign won a gold medal from stewart elliot of the new york times       cheerleaders dhl sponsor the miami dolphins i was asked for a spot to run in the stadium during the game we couldn’t use players or the field but we were allowed to use the cheerleaders